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About Us

We Amplify Your Success

AmiFi, Inc. is a B-Corporation dedicated to facilitating the development and implementation of sustainable business methods and the advancement of social causes.  We began with a simple mission--to leave a better world for our children.  It started with a group of friends sharing the common dream of eliciting meaningful and positive change in the world.  


At AmiFi, Inc., our focus is on the triple bottom line.

Expertise

Arts & Entertainment

Planning & Development

Planning & Development

  

We search our entire lives for the things that make us happy, for ideas and ways to create and celebrate life. Through the arts we realize our dreams. Through entertainment we celebrate those dreams and the love we find in them. Whether it’s a love of music or a love for food, we all love to come together and have a great time while connecting with those that dream like we do.


Here at AmiFi we dedicate ourselves to finding and connecting individuals and companies with each other to come together to help the next generation of artists realize their dreams. 

Planning & Development

Planning & Development

Planning & Development

  

  Utilizing proven industry best-business practices and standards, AmiFi is able to bring a number of potential strategies to create added efficiencies, value, and optimizations to each client’s individual mission.  Preserving resources and limiting overall footprint is more important than ever.  We help our clients achieve and attain greater success through sustainability.


We leverage expertise in the field of commercial operations to help advise clients when attempting to implement environmentally-friendly protocols and practices.

Research & Analytics

Planning & Development

Research & Analytics

  

The world we live in is an ever changing environment. What causes major shifts in the way both people and the environment adapt to change? Data analytics is the future of progress as it fosters greater understanding of what drives successes and failures. Data touches nearly every facet of social interaction, environmental impact, and business development. 


AmiFi is committed to utilizing research and analysis to make evidence-based decisions in order to help clients realize and achieve their own definition of success.

Who We Are

Gerry Arellano

Kaitlin McCleary Shaffer

Benjamin Shaffer

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Gerry Arellano aka Gerry Gonza has worked in the music industry for the past 10 years and has traveled the world, spreading joy and love for music. Formerly a member of Thee Cool Cats, Gerry has found success as both a collaborative and solo artist. From the stage at Green Valley Brazil to the festival lands of EDC Las Vegas, music has taken Gerry to places he never thought he would experience. Hailing from small-town Calexico, CA has given him the energy to search for what he always knew was out there-- a brighter future for the world through AmiFi.

Benjamin Shaffer

Kaitlin McCleary Shaffer

Benjamin Shaffer

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Benjamin Shaffer is a senior-level executive in commercial real estate development specializing in building management and operations. He is a LEED Accredited Professional with experience implementing eco-friendly building and operating practices.  In addition to his work as a real estate professional, Benjamin has served on the boards of non-profit organizations including the North Shore Improvement Association and the Masson-Shaffer Family Foundation. 

Benjamin spends his spare time paddling surf-skis with his Australian teammates. Twice he has competed in the Maui Jim Molokai Challenge, paddling from Molokai to Oahu in Hawaii.  

Kaitlin McCleary Shaffer

Kaitlin McCleary Shaffer

Kaitlin McCleary Shaffer

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Kaitlin McCleary Shaffer holds a master’s degree in Demographic and Social Analysis from UC Irvine.  She has a demonstrated history working in the fields of research, marketing, business intelligence, finance and operations. She has held positions working for the likes of the National Football League, Game Show Network (Sony Pictures Television), Asics, and Fox Racing.  Kaitlin’s professional experience proves valuable to the overall growth and development of the AmiFi mission and brand.  In her spare time, she is an advocate for the environment, animal rights, and marginalized communities.

Contact Us

Amplify Your Success Today

We  strive to stay in communication with our clients. Have a question about  our business, or want to see if we match your specific needs? Send us a  message! We are always happy to connect with new customers!

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